PROJECT DESCRIPTION:
Kelvin was a product concept for a portable medical device that would induce mild hypothermia in those suffering from a heart attack.
Research, development, and design for Kelvin spanned two years. Studies at that time showed that reducing body temperature in the pre-hospital environment could reduce the risk of brain damage due to lack of oxygen to the brain during cardiac arrest. Kelvin was conceived of and developed by our team, InnovateLife, which consisted of individuals from four disciplines: Business, Graphic Design, Industrial Design and Engineering. Our team received grant funding for research and development and Kelvin was featured on Bloomberg’s series “Innovators” discussing the use of biomimicry in its design.
PROJECT DESIGN ELEMENTS:
Logo and brand standards
Product book
Bloomberg “Innovators” episode (video)
Booth display
Primary Logo
The Kelvin logo utilizes the “K” form to visually represent the idea of cooling occurring both within the body and outside the body at the same time.
Logo Variations
Logo Clear Zone
Colors
Typography
Business System
An additional option to the standard 2-sided business card is shown to the right. It includes a small, foldout brochure with a brief overview and product rendering of Kelvin. Brochure is pulled out of an external sleeve.
Brochure foldout front and back:
Bloomberg Video
Bloomberg’s series “Innovators” – Episode 3, Part 4 of 4: Designed by Nature discussing Kelvin’s use of biomimicry in its design
(Discussion of the Innovation Space program begins at the 3:00 mark – Specific discussion of Kelvin begins at 4:55)
Booth Display
Display featuring Kelvin concept and prototype